Tuesday, 6 April 2010
Poster for Digipak
Please click to enlargeWe decided to add a poster to our digipak so that we could give the customers more for their money. The poster is an image of Tom in a gas mask with wings. I thought it was a striking image but lacking so i added some wings and gave it an explosive motion blur effect. I believe this was particularly effective because the image is striking and eye catching. The black and red colours mixed with the writing that Tom used to create the Magazine Advert seems to work particularly well together.
Artist Research
Gorillaz
Gorillaz are a British virtual band created in 1998 by Damon Albarn of Britpop band Blur, and Jamie Hewlett, co-creator of the comic book Tank Girl. The band is composed of four animated band members: 2D (lead vocalist, keyboard), Murdoc Niccals (bass guitar), Noodle (lead guitar and occasional vocals) and Russel Hobbs (drums and percussion). The band's music is a collaboration between various musicians, Albarn being the only permanent musical contributor. Their style is a composition of multiple musical genres, with a large number of their influences including: dub, hip hop, alternative rock, electronic and pop music.
The band's debut album, released in 2001, sold over seven million copies and earned them an entry in the Guinness Book of World Records as the Most Successful Virtual Band.It was nominated for the Mercury Prize 2001, but the nomination was later withdrawn at the band's request. Their second studio album, Demon Days, was released in 2005 and included the singles "Feel Good Inc.", "Dare", "Dirty Harry" and "Kids with Guns"/"El Mañana". Demon Days went five times platinum in the UK, double platinum in the United States and earned five Grammy Award nominations for 2006 and won one of them in the Best Pop Collaboration with Vocals category.[Gorillaz have also released two B-sides compilations and a remix album. The combined sales of Gorillaz and Demon Days had, by 2007, exceeded 15 million albums. The band's third studio album, titled Plastic Beach, was released in 2010.
They also wrote a fictional biography called Rise of The Ogre with mention to their protege band "Space Monkeyz" however Space Monkeyz never came close to touching upon the success of a virtual band such as Gorillaz.
www.gorillaz.com
www.fans.gorillaz.com
Record Label Research
Warner Brothers + Reprise Records
Warner Brothers is big and established mainstream company. They use known artists such as Green Day and Linkin Park. Warner Bros. has one of the most successful and well established record labels to date. Having over 39 years of experience and dealing with all mainstream music channels. Not only has it founded new time greats in its time it has also dealt with lengends such as Frank Sinatra and the Sex Pistols. We chose Warner Brothers as its a very mainstream and well established company. Most people in western society would recognise the logo that the company bears and also trust in the quality of the companies merchandise.
The Warner Brothers website has all the new technology such as using a blog to announce album releases and other major music events. Also they promote the music videos for free through their website. Also it allows you to subscribe to their website for free updates to either your mobile or email address and therefore is very young people friendly. Overall we chose this record label because of the opportunities that working with a well known mainstream record label offers.
Audience Feedback
In conclusion we feel that the audience seem to like our ideas however not our particular genre. Although we feel we have a strong idea and thus only incorporated some of the audience feedback as opposed to everything.
The audience who put no to this question when asked why told us that performance shots often have a tendency to distract from the narrative which is often entwined with the video. This told us that we shouldn't use performance shots which we had originally planned to do.
This tells us that location plays a fundamental role in music videos whilst also allowing the audience to feel that the video is more enjoyable because of the variety.
As our video is quite unique we were very happy when we found out that the majority of people preferred unique videos to quite conventional videos. This is because it gives them something new and original to watch
This was an important question as it is incredibly relevant to our idea for a music video. Whilst the majority preferred to have a linear and easy to follow structure, many people seemed to enjoy non linear as well. The majority of the non linear likers, were female and thus gave us a better idea of our target audience.
This is obviously an important question as our coursework consists of creating a music video. Once we have the relevant information we can understand if the digipak would prove more valuable than the music video. Luckily the majority liked music videos.
Favourite music genre was used obviously to let us know what kind of genre's are popular, however our initial idea was to go for a soundtrack and not something popular. But instead we went with the well known band Gorillaz instead thus hitting quite a large audience.
Once again this question is designed specifically to help us determine who our target audience consists of. However as with the first question it does not provide an accurate variety of age groups. Generally only people of our own age groups are in the questionnaire and this is because we generally only know those of our own age.
The first question was designed so that we could accurately determine who our target audience would most likely be. However one of the problems easily detected is that we did not ask an equal amount of people from each sex. This means we did not get an accurate general response from our female target audience
The audience who put no to this question when asked why told us that performance shots often have a tendency to distract from the narrative which is often entwined with the video. This told us that we shouldn't use performance shots which we had originally planned to do.
This tells us that location plays a fundamental role in music videos whilst also allowing the audience to feel that the video is more enjoyable because of the variety.
As our video is quite unique we were very happy when we found out that the majority of people preferred unique videos to quite conventional videos. This is because it gives them something new and original to watch
This was an important question as it is incredibly relevant to our idea for a music video. Whilst the majority preferred to have a linear and easy to follow structure, many people seemed to enjoy non linear as well. The majority of the non linear likers, were female and thus gave us a better idea of our target audience.
This is obviously an important question as our coursework consists of creating a music video. Once we have the relevant information we can understand if the digipak would prove more valuable than the music video. Luckily the majority liked music videos.
Favourite music genre was used obviously to let us know what kind of genre's are popular, however our initial idea was to go for a soundtrack and not something popular. But instead we went with the well known band Gorillaz instead thus hitting quite a large audience.
Once again this question is designed specifically to help us determine who our target audience consists of. However as with the first question it does not provide an accurate variety of age groups. Generally only people of our own age groups are in the questionnaire and this is because we generally only know those of our own age.
The first question was designed so that we could accurately determine who our target audience would most likely be. However one of the problems easily detected is that we did not ask an equal amount of people from each sex. This means we did not get an accurate general response from our female target audience
Monday, 5 April 2010
Magazine Poster 2
Please click to enlarge
Magazine Advert
^Please click to make bigger^
This is our magazine advert to coincide with the digi-pack release, and as you can see i made the centre point of the advert to be the image of the artist in the iconic gas mask, a theme which both resonates throughout the video and is also the main image used on the front of the CD cover. I went for a high contrast between the black in the background and the reds in the foreground to create a very striking first impression, something that will catch the viewers attention. The original image of the artist in the gas mask was very dark when incorporated into the design, so to counteract this i duplicated the image and made it a lot brighter, then doubled it over the original with the opacity tool. the initial logo was constructed in adobe illustrator, and then i assembled the whole poster in adobe photoshop. I found a set of brushes i thought were suitable to make an interesting border, and i added in the little details that make the difference between unrealistic and realistic, i.e shops you can buy the digi-pack and the record label logo.
Complete Album Cover
Please Click The Above Image To See It In A Larger ScaleThis is the complete cover for our Digipak. As mentioned before the outer covers are supposed to contrast the inner covers. I have added a barcode and price onto the back of the album cover to add to its realism. The inner covers are all what i felt as strong images of Tom. After having edited them and added the plastic CD holder I felt the images should all differentiate in colour. The first image shows Tom in a relaxed pose. I then put a chalk and charcoal filter onto it and then changed colour levels to a vibrant orange. The center picture was the most difficult of the 3 inner covers as the black background is made up of "White, Light and Alcohol" the particular shot from our video had a black curtain and thus the black background writing fits in even more effectively. The third image shows Tom disregarding the camera to create it I had to use a chalk and charcoal filter and then invert the colours and finally add a red colour balance onto it. The overall product seems effective and almost realistic.
Album Cover Construction
This is the incomplete album cover we are planning to use. The images are all taken directly from our video and have been edited in Photoshop CS4 as the designer of the album cover I felt a dark outer cover and a light inner cover should be used. The image above shows the three outer covers. As the middle one will be on the back it has the song names listed so that when the target audience picks it up they can see if the song they want to listen to is on the album. The picture with the gas mask and T.D.B written on it is to be the front cover and the green image has copyright and trademark information written on the back. The three inner covers however are not yet done but they are supposed to be light with images of Tom being the focus as opposed to images of tom in the gas mask.
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